Upkeeply

    Privacy Policy

    Last updated: January 1, 2026

    1. Introduction

    Upkeeply™ Residential LLC ("Upkeeply™," "we," "us," or "our") provides a platform that connects homeowners, vendors, realtors, and auditors through our website at https://www.upkeeply.co, our web application, and related services (collectively, the "Service").

    This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the Service or interact with us, including when you sign up to receive SMS/text messages.

    If you do not agree with this Privacy Policy, you should not use the Service.

    2. Information We Collect

    We may collect the following categories of information:

    • Identification and contact information: Name, email address, phone number, mailing address.
    • Account information: Username, password, role (homeowner, vendor, realtor, auditor), profile details, communication preferences.
    • Property and professional information: Property addresses and details, service offerings, licenses, brokerage/audit company information, service areas.
    • Transactional and billing information: Plan selections, subscription details, partial payment information (most payment data is typically processed directly by our third‑party payment processors).
    • Usage data: Log data, IP address, device identifiers, browser type, pages viewed, actions taken in the app, timestamps, and referring URLs.
    • Communications: Messages you send through the Service, support inquiries, email and SMS engagement (opens, clicks, replies).
    • SMS‑specific data: Mobile phone number, opt‑in status, message delivery and engagement data, and your preferences for SMS marketing.

    We may also collect information from third parties, such as payment processors, analytics providers, or real‑estate‑related integrations you connect.

    3. How We Collect Information

    We collect information in several ways:

    • Directly from you: When you register at https://www.upkeeply.co, complete onboarding, submit property or business information, schedule services, communicate with other users, contact support, or opt in to SMS or email marketing.
    • Automatically: Through cookies, pixels, and similar technologies when you visit or use the Service (e.g., log and usage data, device information, approximate location).
    • From third parties: From service providers (such as payment and analytics providers), and from integrations or platforms you connect to the Service.

    You can manage certain collection practices (e.g., cookies) through your browser settings, but disabling some technologies may affect Service functionality.

    4. How We Use Your Information

    We use the information we collect for the following purposes:

    • Provide and maintain the Service: Create and manage accounts, enable role‑based features for homeowners, vendors, realtors, and auditors, and process transactions.
    • Secure your account: Verify identity (including OTP/email verification), prevent fraud and abuse, and maintain Service security.
    • Facilitate communication: Enable in‑app messaging, email, and SMS notifications related to appointments, audits, jobs, and property activity.
    • Send marketing and promotional communications: With your consent, send you emails and SMS/text messages about new features, offers, and updates.
    • Improve and personalize the Service: Analyze usage trends, improve UI and features, and personalize content and recommendations.
    • Comply with legal obligations: Respond to legal requests, enforce our Terms of Use, and protect our rights and the rights of others.

    5. SMS/Text Messaging Privacy

    5.1 Data We Collect for SMS

    When you opt in to receive SMS/text messages, we collect and store:

    • Your mobile phone number.
    • Opt‑in/opt‑out status and timestamps.
    • Message delivery status and engagement (e.g., whether you opened or replied).

    We use this data only for the purposes described in this Privacy Policy and in our Terms of Use.

    5.2 How We Use SMS Data

    We use your phone number and SMS‑related data to:

    • Send transactional texts, such as OTP codes, appointment confirmations, and service updates.
    • Send marketing and promotional texts only if you have expressly opted in.
    • Maintain audit logs of your consent and preferences.

    5.3 No Sale or Sharing of SMS Data for Marketing

    Phone numbers collected for SMS purposes are not sold or shared with third parties or affiliate marketing platforms for their own marketing use.

    We may share your number with our SMS delivery providers solely to send messages on our behalf, under strict confidentiality obligations.

    5.4 Your Choices for SMS

    • You can opt in to SMS marketing by taking a clear affirmative action (e.g., checking an unchecked box or clicking a clearly labeled "Sign up for text updates" button).
    • You can opt out at any time by replying "STOP" to a marketing message or updating your communication settings in your account.
    • Even if you opt out of marketing SMS, we may still send necessary transactional texts (e.g., OTP codes, security alerts, critical service notifications).

    6. Legal Bases for Processing (where applicable)

    Where laws like the GDPR apply, we process personal data under the following legal bases:

    • Contract: To provide and manage the Service you requested.
    • Consent: For certain marketing communications, cookies/analytics, and SMS marketing.
    • Legitimate interests: To secure and improve the Service, prevent fraud, and understand usage (balanced against your rights).
    • Legal obligations: To comply with regulations and respond to lawful requests.

    7. How We Share Information

    We may share your information with:

    • Service providers: Vendors who perform services on our behalf, such as hosting, analytics, payment processing, SMS delivery, email service providers, and customer support tools.
    • Other users: To the extent necessary to provide the Service (for example, sharing contact information and relevant property/service details between homeowners, vendors, realtors, and auditors when they interact through the platform).
    • Business transfers: In connection with a merger, acquisition, financing, sale of assets, or similar transaction, your information may be transferred as part of the business assets.
    • Legal and safety: When required by law or when we believe disclosure is necessary to protect rights, safety, or property, investigate fraud, or respond to a government request.

    We do not sell personal information for monetary consideration, and we do not sell or share SMS phone numbers with third parties for their own marketing purposes.

    8. Cookies and Tracking Technologies

    We use cookies, pixels, and similar technologies on https://www.upkeeply.co to:

    • Remember your preferences and keep you logged in.
    • Measure and analyze usage of the Service.
    • Improve performance and security.

    You can manage cookies through your browser settings or device controls. Some features of the Service may not function properly if you disable cookies.

    If we use third‑party analytics or advertising tools (e.g., Google Analytics), those providers may also set their own cookies and collect information as described in their policies.

    9. Data Retention

    We retain personal information for as long as reasonably necessary to:

    • Provide the Service and fulfill the purposes described in this Policy.
    • Comply with legal, tax, accounting, and reporting obligations.
    • Resolve disputes and enforce our agreements.

    When information is no longer needed, we will delete or anonymize it in accordance with our data retention practices and applicable law.

    10. Data Security

    We use reasonable administrative, technical, and physical safeguards designed to protect your information against loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.

    However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

    11. Your Rights and Choices

    Depending on your location, you may have some or all of the following rights:

    • Access: Request a copy of the personal information we hold about you.
    • Rectification: Request correction of inaccurate or incomplete data.
    • Deletion: Request deletion of certain personal data, subject to legal obligations.
    • Restriction: Request restriction of certain processing in specific circumstances.
    • Objection: Object to processing based on legitimate interests or direct marketing.
    • Portability: Request a copy of certain data in a portable format.
    • Withdraw consent: Where we rely on consent (e.g., marketing/SMS), you can withdraw it at any time.

    You can exercise many of these rights through your account settings at https://www.upkeeply.co or by contacting us using the details in Section 15. We may ask you to verify your identity before responding.

    12. Children's Privacy

    The Service is not intended for children under 18, and we do not knowingly collect personal information from children under 18.

    If you believe a child has provided us with personal information, contact us so we can take appropriate action.

    13. International Data Transfers

    If you access the Service from outside the United States, your information may be processed and stored in the United States or other countries, which may have different data protection laws than your home jurisdiction.

    Where required, we will implement appropriate safeguards for cross‑border transfers.

    14. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top and may provide additional notice as required by law.

    Your continued use of the Service after an update constitutes your acceptance of the revised Policy.